WHAT WE DO IN THE SHADOWS
VIRAL PRINT CAMPAIGN
One of my favourite films of 2014, was the vampire mockumentary "What We Do In The Shadows", written, directed and starring Jemaine Clement and Taika Waititi. After seeing the film I came up with a couple of viral ideas, posted them on social media which got the attention of the official feeds - and they have since been used to advertise the film across Facebook, Twitter and Instagram.
If you'd like to get involved, then download the posters and stickers, print them out and post them up in your city*
- take photographs and tag them on social media with #WWDITSpasteup
*Please be responsible and only post them in legal / designated graffiti areas :)
PASTE-UP STICKER SET
Character prints with typographic quotes from the film. Download, print off (3 x A4 pages), carefully cut them out and paste them up.
TEAR-SHEET POSTER SET
Tear-sheets are traditionally used to spread phone-numbers for services, where passers-by can quickly rip one of the strips off and call the number later. These ones have been used to advertise the website using scenes from the film. Download, print off (4 x A4 pages), carefully cut along the lines for the tear-off strips and stick them up on lamp-posts, walls and noticeboards. If you are feeling ambitious, why not add some fake blood to the poster :)