WATCHES OF SWITZERLAND
Last year I was asked by efront to redesign the news section of the Watches of Switzerland website. My recommendation was to overhaul the entire site and make more use of the incredible, high quality assets and imagery, and create a site that suited the luxury watch market - showcasing the products and craftsmanship of the watchmakers.
I audited the site, put together a list of my recommendations and pitched the newly designed news section as the basis for the site redesign. The client was so pleased, they commissioned the redesign almost on the spot.
The site was designed to be responsive across desktop, tablet and mobile - whilst still being content managed by the client. Using a robust grid system meant that the assets could be used across all platforms, with the ability to upload resized or re-cropped images as necessary.
The website was designed to have a more 'editorial' style of serving content, integrating news articles, related brands, history and highlighting the craftsmanship behind the products.