Watches of Switzerland
LUXURY SWISS WATCHES
I was asked by efront to redesign the News section of the Watches of Switzerland website. My recommendation was to overhaul the entire site and make more use of the incredible, high quality assets and imagery, and create a site that suited the luxury watch market - showcasing the products and craftsmanship of the watchmakers.
I audited the site, put together a list of my recommendations and pitched the newly designed news section as the basis for the site redesign. The client was so pleased, they commissioned the redesign almost on the spot.
_UX & UI Design
_Responsive Web Design
_EDM / ECRM
_Online Advertising
_Brand / Bespoke Campaigns
_Concept Design
The website was designed to have a more ‘editorial’ style of serving content, integrating news articles, related brands, history and highlighting the craftsmanship behind the products.
Users can send enquiries regarding specific watches, using the form on each ‘Product Detail’ page. Once submitted, both the user and Watches of Switzerland receive an HTML email, detailing the watch and customer enquiry, so that the boutique can easily follow up the enquiry by email, phone or in person.
When a new product is launched, a bespoke EDM is sent out, leading to a unique URL Landing Page, giving an overview of the product, with a tracked enquiry form to capture the data of potential purchasers.
I created a series of Brand specific landing pages, using logos, colour palettes and fonts - so that Watches of Switzerland could manage the campaigns in the CMS.
Watches of Switzerland took over the ownership of a Rolex boutique in Melbourne, so I was asked to rebrand the website for them, using the new Watches of Switzerland design system, whilst maintaining the natural SEO optimised structure of the site.
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NEIL RICHARDS
UX, UI & DIGITAL DESIGNER
I have been fortunate to work for some of the best agencies in the UK and Australia, across a wide range of projects and sectors — with a career spanning over 20 years. I am currently on the look out for the next step in my career, so if you have any exciting opportunities, please contact me via email to request my CV or arrange a chat.